Jigsaw Puzzle Man

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Assessing the EV Adoption Curve

Saturday, July 26th, 2008 Posted in Declassified | No Comments »

Throughout my career, I’ve been a vocal proponent of market research. “We need to develop a profound understanding of these market segments,” I’d tell my clients. “Research will ... Read more..

The EV Adoption Curve – Anticipating Consumer Demand

Wednesday, July 9th, 2008 Posted in Declassified | 1 Comment »

By all accounts, the adoption of electric vehicles represents a paradigm shift from consumers’ automotive purchasing behavior as it has been established over the past 100 years. Yet I ... Read more..